How To Embed a Form On Your Website

What are forms used for?

Forms can be used for a wide range of ends, but ultimately the purpose of a form is to collect information.

Whether you’re requesting customer feedback or asking them to sign up for your mailing list, forms are a tool that allow users to quickly and conveniently submit information to the businesses they interact with. Some of the practical uses for forms include:

• Sign up for a mailing list: Embedding a form on your site makes it easy for users to provide their email address and sign up for your newsletter or mailing list.
• Complete a survey: Surveys allow you to gather customer feedback and, when you use Mailchimp, you can use our free survey tool to compile survey responses into data sets that reveal useful insights and information.
• Register for an event: Whether you’re hosting a webinar or taking part in a trade show, an embedded form on your website allows customers to sign up.
• Submit suggestions or complaints: If customers have suggestions concerning your website or complaints about customer service, they can voice their thoughts via embedded contact forms on your website.
• Fill out applications: Using an embedded form, users can potentially apply for giveaways, contests, and even open positions within your company via your website.

As you can see, you can use forms for a variety of purposes, but, in the end, they’re essentially a tool to collect customer information. Now that we’ve covered how forms can be used, we’ll go into more detail about why you might consider using embedded forms on your website in the next section.

Why embed a form on your website?

Embedding a form on your website can be a powerful tool when effectively utilized.

That’s because embedded forms can benefit both your business and your customers in a number of ways. Some of the most notable benefits of embedding a form on your website or an existing page include:

Boost audience engagement

When you embed a form on your website, you encourage users to engage with your business. In many cases, an engaged audience will be more likely to seek out content from your business in the future and even make purchases if they’ve had positive experiences with your brand.

Gather client contact information

Of course, the primary goal when you embed a form on your website is to gather client contact information.

By collecting the email addresses of your users—along with other contact or demographic information—you can more easily connect with your customers and remain engaged with them. Gathering customer email addresses for your mailing list is the first step in carrying out any email marketing campaign.

Get customer feedback

By embedding a form or survey on your website, you can solicit, organize, and respond to customer feedback.

When interacting with your website, users may run into an error or think of a feature they would like to see. By giving users a chance to provide feedback, you can keep your audience happy and act on that feedback to build a more user-friendly website.

Improve UX on your site

User experience (UX) on your website describes how users interact with your web design and how that experience makes them feel.

Embedding a form can be an easy way to enhance UX on your website because it can make it more convenient for users to share information with you and interact with your brand.

How to create a form

Mailchimp makes it easy to create, design, and share signup forms, contact forms, and surveys. Using our form builder tool, you can customize and edit forms so that they align with your business needs. Are you ready to create a web form? Follow the steps below to quickly create a customized form using our form builder tool:

1. Open the form builder tool: The form builder tool can be found in your audience dashboard.

2. Build your form: The Build it tab is the first tab on the form builder. In this tab, you can adjust the structure of your form, manage audience settings, and add or edit content.

3. Design your form: Under the Design it tab, you can customize the stylistic elements of your form. This means you can choose a style, color scheme, font, and more for the form you create.

4. Translate your form: The Translate it tab is the last of the three tabs on the form builder tool. Using this tab, you can translate your form to one or more of the 50 languages supported by Mailchimp. This can be helpful if you already have a global audience or hope to cultivate one in the future.

5. Share your form: Once your form has been customized to your liking, you can share it across multiple channels. Simply copy the form’s URL in the form builder tool and share it where you wish. Or, as we’ll discuss in the next section, embed your form so that the form appears seamlessly on your website.

How to embed a form on your website

Now that you know how to build and edit a custom form, the next step is to embed a form on your website. Mailchimp makes it simple to embed a form on your website, allowing you to connect with users, grow your mailing list, and make your site as user-friendly as possible.

In order to embed a form on a web page, you must first create your form in Mailchimp’s form builder. Once you have a form ready to go, follow these steps to embed the existing form on your website:

1. Navigate to the “Audience” tab and click “Signup forms”
2. Choose the audience you want to target
3. Select “Embedded forms”
4. Customize form fields, settings, tags, or referral badges if you choose
5. On the next web page, you can copy the embedded form code
6. Paste the embed code where you want the form to appear on your website

Mailchimp makes it easy to build a website and embed custom forms on it. However, you can also embed Mailchimp forms on third-party platforms if you wish.

Whether you have a WordPress site, a Weebly site, or use some other platform, you can use Mailchimp’s form builder to customize your forms and embed them on your website.

How to embed a Google Form on your website

Google Forms is a popular tool for building and sharing forms, surveys, and questionnaires. And, if you use Google Sites to host your website, you can easily embed a Google Form in your website by following just a few simple steps. Here’s how to embed a Google Form in your website when using Sites:

1. Navigate to your Sites page
2. Click the “Insert” tab and select “Forms”
3. Select a previously saved Google Form and click “Insert”

Gather information with forms and surveys

Creating forms and surveys allow you to connect with customers and gather valuable information.

By embedding forms on your website and collecting data from form submissions, you can better understand your audience and allow your customer to engage with you. Whether you create a simple contact form or design a customer experience survey, forms can be a great tool for gathering information.

Mailchimp allows you to create and customize free surveys and forms using our form builder tool—you can even use a form template to streamline the process of creating your own form for your existing page.

Once you create forms, you can easily embed a form on your Mailchimp website, your WordPress website, and several other platforms. Try Mailchimp today and gain access to a suite of marketing tools that help you connect with and manage your audience.